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WHY ENTREPRENEURSHIP

FOR YOUNG CHILDREN?

NORY

THE WORLD'S COOLEST LEMONADE STAND PROJECT

How do you learn what it takes to be an entrepreneur? Become one yourself! In this full week of real-life adventure, children will learn to understand others' needs, develop solutions to a problem and gain the courage to take risks as they develop their own business. Most importantly, young entrepreneurs will learn that being creative and driven is not only rewarding, but also a whole lot of fun! If your child can be a small business owner by age 5, imagine what they will do with these skills in the future!

The World's Coolest Lemonade Stand Project is a city-wide campaign raising awareness about the value of learning entrepreneurship skills at a young age. The project was initiated by a group of entrepreneurs and early childhood educators who believe that providing young children with the tools and resources to learn these skills will help create the next generation of purpose-driven changemakers.

Day 1: MARKET RESEARCH

Benchmarking, Customer Interview

Day 2 PRODUCT

R&D, Market Validation

Day 3: MARKETING

Customer Persona, Strategy, Branding, Advertisement

Day 4: HR & FINANCE

Role Assignment, Training, P/L, Financial Goal

Day 5: D-DAY

Execution: Operations, Sales

Review and Celebration, Proceeds Donation

Day 5: DONATION & CELEBRATION

5-10 years old (able to read)

5:1 Student-Teacher Ratio

7/29-8/2: UWS (1 W 88th Street, NY)

8/12-16: Downtown (25 Pine Street, NY)

9am-4pm (Early Drop-off, Late Pick-up Available)

Tuition: $700 + $50 (material fee)

Per entrepreneur/week


"My six-year-old loved the class. She learned the concepts of creating a business using a lemonade stand. All children were fully engaged in getting a new business venture up and running; from business concept development to marketing to making the product and selling it to finances. This thought-provoking class is a must-do!"

- Susan N., Lower East Side Manhattan

I solve problems.

I never give up.

I will change the world.

ABOUT THIS PROJECT

WHY ENTREPRENEURSHIP

FOR YOUNG CHILDREN?

I am an entrepreneur.

WHY SHOULD YOUR CHILD LEARN ABOUT ENTREPRENEURSHIP?

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